Press Release 
Planned Social Media PostSocial media is currently at its height. We are more interconnected now than we have ever been, so naturally, more and more brands have begun using social media as a part of their marketing strategy. This is where the Planned Social Media posts come into play as each post contains pictures and videos that hold the same purpose, advertise and tease the launch of Maria Beauty. Each post aligns with Versace’s already prominent Social Media Aesthetic, while also highlighting their new purpose in bringing forth a new story of family love and challenging what it means to be sexy/beautiful.
The Press Release was created to announce the launch of Versace’s first ever (hypothetical) makeup brand, Maria Beauty. Allegra Versace is stepping out from the shadows to take on a more prominent role within the company that her late uncle left for her, and the press release acts as the first step in the inevitable role out of Versace’s new gaming changing subcategory.
From David Aaker (2018), we know that it is paramount for organizations and brands to look at their assets, skills and heritage and ask how each of those aspects can help generate an effective program(s) (p.36). From that mindset, it makes total sense that with foundations in family love, heritage in innovating the fashion world, and skills at creating top notch products, Versace would finally make the move into the world of makeup.
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